Marketing musings you'll likely never read

A man in a suit and tie stands in front of a graph that says the real path to growth new customers
By Mike Birt June 15, 2025
Why acquisition is the only true driver of long-term revenue
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By Mike Birt June 10, 2025
Why relying on what's working today will put your business at risk tomorrow
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By Mike Birt June 8, 2025
Most of what you see online is misleading and irrelevant to your business
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By Mike Birt June 5, 2025
Why your approval process may be slowing your marketing down
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By Mike Birt June 3, 2025
Two Free Metrics Every Small Business Should Track
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By Mike Birt June 1, 2025
The biggest challenge facing most small businesses isn't a lack of ideas. It’s that no one is doing the actual work.
image showing words agencies aren't right for all businesses on r2itm.com
By Mike Birt May 29, 2025
Agencies are built for big retainers, not owner-led businesses. Here’s why most agency relationships fail.
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By Mike Birt May 27, 2025
What small business owners need to understand about building a real plan for growth
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By Mike Birt May 25, 2025
These common habits are quietly killing your growth
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By Mike Birt May 22, 2025
Why chasing traffic dreams can leave your business lost in the rankings
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