Marketing musings you'll likely never read

Purple robot looking at screens with text,
By Mike Birt September 22, 2025
AI promises efficiency, but is it worth the cost? Learn why relying on AI for marketing may save money but damage creativity, authenticity, and mental health.
Hand burning a stack of hundred-dollar bills; text reads
By Mike Birt September 15, 2025
Paid ads alone will not grow your business. Learn why organic content, trust, and a complete strategy are essential for long-term success.
Man in office hitting computer screen, frustrated; text
By Mike Birt September 8, 2025
Most social media platforms reward engagement, not followers. Don’t fall into the rage bait trap. Learn why chasing virality hurts your business and what to do instead.
Road closed sign with detour arrow on orange and white barricade.
By Mike Birt September 4, 2025
Are you the roadblock in your business? Learn how being the gatekeeper stalls growth and discover how to shift from doer to leader by empowering your team.
Hand touching a glowing blue digital interface with the text:
By Mike Birt August 24, 2025
The Promise vs. The Reality of AI in Marketing
Stratego board game with red and blue pieces. Text reads,
By Mike Birt August 21, 2025
Why Activity Isn’t the Same as Strategy
White cards with question marks and the word
By Mike Birt August 17, 2025
If you are not answering these three questions, you are losing customers
Signpost:
By Mike Birt August 13, 2025
If you think other companies are your main competition, think again. The real obstacle is your customer’s reluctance to make a change.
image of someone making content on blog post for r2itm.com
By Mike Birt August 10, 2025
You do not need a big budget or a professional studio to start making content that works. All you need is your phone and these three ideas.
A person holding a cell phone with the words 3 mistakes businesses make with social media
By Mike Birt July 23, 2025
Why your social media might not be working as expected
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