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About Us
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Marketing musings you'll likely never read
3 Reasons Organic Social Media Fails Most Businesses
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May 1, 2025
Why your content is not working and what to do about it
You Need Way More Content Than You Think
By Mike Birt
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April 29, 2025
Why successful marketing demands a constant, wide-ranging content strategy.
Should You Build In-House or Outsource Marketing?
By Mike Birt
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April 27, 2025
How to make the smartest marketing investment for long-term growth.
The Future of Marketing is Still Human
By Mike Birt
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Why authenticity will matter more than ever in a world flooded with AI content
Marketing Strategy vs Marketing Plan: What You Need to Know
By Mike Birt
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April 22, 2025
Understanding the difference between strategy and planning can unlock better results and stronger marketing execution.
Earned Trust vs Borrowed Trust in Marketing
By Mike Birt
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Why Your Referral-Based Success May Not Translate to Cold Marketing
3 Marketing Tactics Every Small Business Should Be Using
By Mike Birt
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April 17, 2025
Long-Term Strategies That Deliver Real Growth (Without Draining Your Wallet)
Social Media in the Age of Rage: Why Chasing Engagement Can Hurt Your Brand
By Mike Birt
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April 15, 2025
The Cost of Cheap Attention in a Content-Driven Economy
Marketing Strategy vs. Marketing Tactics: What’s the Difference?
By Mike Birt
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April 13, 2025
Why Knowing the Difference Could Save You Time, Money, and Momentum
The Marketing Mistake That Holds Most Small Businesses Back
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April 10, 2025
Why Inconsistency Kills Momentum, Awareness, and Trust
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