3 Types of Content for Your Social Media

Not every business needs to go viral. But every business does need to be visible.

If you're a business owner staring at your social media accounts wondering what to post, you’re not alone. The pressure to be entertaining, funny, or constantly “on trend” can be overwhelming. You might feel like you need to create parody music videos like ClickUp (can you tell me what it is they actually do?) or jump on the latest TikTok dance.

If you can pull that off, great. That kind of content can help with reach.

But it doesn’t need to be (and it definitely shouldn't be) your main content strategy.

You are not an entertainer. You’re not getting paid for views or trying to become a social media influencer. Your goal is to speak to potential customers and generate sales. That means your content should do one thing: help people understand who you are, what you do, and how you can help them.

Here are three types of content you can create that do exactly that:

1. FAQs (Frequently Asked Questions)

Start with what you already know. You probably have an FAQ section on your website. Those are real questions your customers ask, so turn them into videos.

• Record a short video answering each one.
• Keep your answers clear, direct, and helpful.
• After covering your own FAQs, search for your competitors and check their FAQ pages. If they answer questions you haven't addressed, make content for those too.

If people are searching for those answers, there's demand. Your video can be the one that gets found.

2. The Objections (also known as “The No’s”)

You’ve heard people say no to your product or service. But do you know why?

• Think about the common objections you've heard from potential customers.
• Create short videos that answer or clarify those concerns.
• Treat it like a real conversation you’d have face to face.

When someone says, “It’s too expensive,” or “I’m not sure this will work for me,” they are telling you exactly what kind of content to create. If one person said it, many others are thinking it too.

3. Customer Stories

One of the most effective forms of content is storytelling.

• Share real examples of how you’ve helped customers solve a problem.
• Explain what the challenge was, what you did to help, and what the result was.
• Focus on the kinds of situations your ideal customer will relate to.

If you can share a story where something went wrong and you made it right, even better. People trust businesses that take responsibility and solve problems.

You Don’t Need Fancy Gear. You Just Need to Start.

These content types don’t require a studio or a videographer. You already have the most important tool: your phone. Start small. Record a video for each idea. Keep it short and focused. Then post them to your social media channels.

Consistency wins. Even if you never go viral, showing up regularly will make sure the right people remember you.

Want more help creating the right content for your business? Download the Marketing Compass Guide or read our post on Why Organic Social Media Is So Hard.